The $32,000 Hidden Tax You’re Paying Every Year on Email Chaos
There are two types of people in this world: those with 19,308 unread emails, and those who obsessively chase Inbox Zero. Which one are you?
All my life, my inbox has been a source of constant anxiety. It didn't matter if I was an employee or working for my own business, the feeling was the same.
I was always obsessed with keeping my inbox clean and not missing out on anything interesting or relevant, which led to a habit of checking it constantly: on weekends, on vacation, at night before I went to sleep, and first thing in the morning.
On one hand, I was terrified of missing important, time-sensitive emails (like messages from clients or urgent invoices) just so that I could feel on top of everything and in control. On the other hand, I love information and wanted to keep up with all the newsletters I’m subscribed to that give me food for thought and spark new ideas.
For years, my only solution was to try and brute-force the problem with manual methods, because I was always skeptical of AI tools for email management (you wouldn't expect that from me, I know). But yes, I feared they'd make me lose control or miss important emails because they didn't understand the context.
The result of this was an inbox that was impossible to manage. I was trying to save everything, but in reality, I was just creating an endless digital backlog. This ultimately failed, and recently my inbox hit an all-time high of unread emails.
It was right at this breaking point that the team from Forage Mail reached out to partner on a sponsored deep dive for this newsletter. I saw it as a great opportunity to put my skepticism and their tool to the test against my chaotic inbox, and then share how it went with you.
But before I share my experience with Forage, I want to first lay out the real cost of the problem that so many of us are facing, a problem that damages our most important resources: our time, our focus, and our money.
The staggering financial cost of email chaos
Here's a crazy stat: the average professional spends 28% of their workweek managing email. For a full-time worker, this equals 2.6 hours every day, or 13 hours every week.
Let me put that in perspective. If your time is worth $50 per hour and you work for 49 weeks a year (taking into account vacation time), you're spending 637 hours per year, worth $31,850, just on reading, responding to, and cleaning up emails.
The problem of lost time and focus
The financial cost is significant, but it's arguably not the worst part. The deeper issue is the constant theft of our focus.
This problem is driven by a simple, damaging habit, which is confirmed by two key statistics: people check their email as many as 20 times a day, and it takes the human brain about 16 minutes to return to a state of deep focus after an email interruption.
Let's calculate the potential focus recovery time this creates over a single day:
20 interruptions × 16 minutes of recovery time = 320 minutes, or 5.3 hours.
Of course, it's not like we literally lose 5.3 hours doing nothing. Since nobody actually stops working for a full 16 minutes to recover after each email, what this calculation proves is that we never fully get our focus back. Before one recovery cycle can end, the next interruption has already begun.
This means we are living in a permanent state of partial focus, with our minds constantly divided and always being distracted. So the real cost isn't just the 2.6 hours we spend in our inbox, it's the reduced quality and effectiveness of all the hours we spend outside of it.
The hidden toll on our brains
That scattered, drained feeling you get from your inbox is real. Here's what's actually happening to our brains when we deal with email chaos:
We experience decision fatigue. Every email requires a small decision, and making hundreds of them all day drains the mental energy we need for the work that matters.
Our ability to think clearly decreases. This constant context-switching makes deep thinking nearly impossible and leads to more mistakes.
Our focus remains divided. Due to a phenomenon called "attention residue", part of our mind stays stuck on emails even after we've closed the tab, lowering the quality of our concentration on the next task.
Our stress level increases. Even a harmless promotional email can trigger a physical stress response, causing the body to release the stress hormone cortisol.
The Experiment: finally trying an AI solution - Forage Mail
After years of my manual methods completely failing—from trying to tackle the clutter head-on, to creating filter systems, to just anxiously scanning my inbox for emergencies—I got over my fear of losing control over my inbox and gave Forage Mail a shot.
The promise: an assistant, not a gatekeeper
The moment you connect Forage to your Gmail (only takes 1 minute), it gets to work on your new emails.
1) Handling your incoming mail
From that day forward, Forage analyzes every single incoming email and makes one simple decision: "Does this need my immediate attention, or can it wait?”
Emails that matter stay in your inbox. Messages from real people, time-sensitive alerts, and anything that seems like a personal conversation are left in your inbox.
Everything else is filed away. All your other incoming mail (like billing statements, notifications, promotions, and newsletters) is automatically moved out of your inbox and sorted into organized label folders.
You get a clean, daily summary - “Your Daily Forage”. Inside, you’ll find AI-generated summaries of your newsletters and a breakdown of all the other mail it organized. You have complete control over when and how often it's sent.
2) Clearing the existing backlog
With the daily chaos now under control, I was ready to face the real issue: the thousands of unread emails from my past.
For this, Forage has a separate feature called "Deep Clean”.
My biggest fear was that clicking the Deep Clean button would make emails I cherish disappear forever. But I took the leap of faith.
So, what happened in the first 30 minutes?
1) Nothing was deleted.
The Deep Clean feature works with a guided workflow that groups all past emails by sender, which let me quickly decide whether to archive hundreds of messages from old brands or unsubscribe from them permanently with a single click.
Clicking that final "deep clean" button on years of old mail felt scary, and some extra reassuring text or a “how it works” would have been nice—but hey, no harm done!
2) I hit "Inbox Zero" in about 30 minutes.
Using this process, I cleared out 12,830 old emails, leaving my inbox finally clutter-free for the first time in years.
So, did Forage actually solve my years-old problem?
Here's my verdict.
What I loved about it:
It made cleaning my huge backlog feel easy. I finally hit "Inbox Zero" in about 30 minutes, all while feeling in complete control over what stayed, what to archive, and which senders to unsubscribe from.
I no longer miss important emails. This is huge. I can now see messages from clients or even replies from you, my readers, that used to get lost in the clutter. That problem is completely gone.
I’m more intentional with my reading time. Because my Daily Forage summarizes all my newsletters, I can quickly scan the key points and decide which articles I'm interested in reading in full. This is a much better use of my time than just randomly opening a few emails.
I have the final say on organization. If a message is ever mislabeled, it's simple to correct it. For example, when Forage initially put my automated notifications from Substack into the "Newsletters" category, I easily moved them to "Notifications" with just two clicks.
It handles all my accounts. I can connect both my personal and business Gmail accounts and manage everything under one subscription, which simplifies my workflow.
What I feel could be improved:
The "Deep Clean" could use more reassurance. Clicking that button on years of old emails felt a bit scary. A little more "how it works" text or a clearer explanation beforehand would have eased my initial fear.
I'd love the ability to create custom labels. Forage's default categories are smart and cover most things needed. However, I found myself wishing I could create my own specific labels like "Inspiration" or "News" for an even more granular level of organization.
Will I continue using it?
Yes, it gets the job done. It's fast to set up, and it doesn't do anything shady with my emails.
Your one-week challenge
If you also want to buy back hours of your most productive time and, more importantly, reclaim your focus and peace of mind, try Forage free for one week and see the difference for yourself.
On top of the free trial, you can also use my discount code for 15% off your subscription:
BLEWMYMIND15
P.S. If you choose the annual plan, your 15% discount brings the cost down from $99 to about $84 for the year. That works out to just $7 per month (which is up to 50% cheaper than the main alternatives on the market right now).
The decision before you
The way I see it, the decision comes down to a single question:
Is the familiar chaos of today—with its lost time, stress, and constant feeling of being behind—worth avoiding the one-minute step of trying a new system?
I’ll leave you with this thought: imagine checking your email and seeing only messages that matter. Imagine reading newsletters by choice, not by guilt. Imagine having those extra hours every week for work that actually moves your life forward.
That's not a fantasy, that's what next week could feel like. Just like it did for me.






omg i just wrote a bit about reaching Inbox Zero lolol
i have to check this out!!
Very helpful review, thanks!
I recently cleaned out/organized my inbox with a Python script that calls Claude to label emails and move them out of my inbox. I also set up a nuclear “delete now” option for a few senders that keep emailing after I asked to unsubscribe.
Now it runs automatically every few hours. It was great—I was able to set up super-customized labels.
I was a fun development project and I learned a lot about Google’e email API. But, honestly, had I known about Forage, I probably would have just subscribed. 🤣