Ahead with AI #7: Build a Claude Skill for Your Brand Voice and Use JTBD to Improve Your Offer
Apply AI in 5 minutes every Sunday: 3 prompts, 2 ways to use AI, 1 key insight
Stay ahead of the curve by turning AI from something you read about into something you use.
In today’s Ahead with AI:
Prompt: see yourself through AI’s eyes (literally)
Prompt: use Jobs To Be Done (JTBD) to understand the job your product solves
Prompt: look at reality as it is before your mind adds the story
How to: create your brand voice as a Claude Skill
How to: instantly create mind maps from your sources with NotebookLM
Key insight: learn how AI will rewrite your job
What’s new in the AI blew my mind Lab
No more waiting for each image to load. Drop your prompts in Sheets and let Nano Banana generate and upload them in bulk — ideal for designers, marketers, and creatives.
A fully automated LinkedIn posting system that researches, writes in your voice, creates on-brand images, and publishes your posts daily after your approval.
Uncover real pain points, quotes, and buying signals from live conversations across Reddit, Discord, and other communities.
There are now 127 people (🎉!!!) in the Lab and 43 guides, prompts, and automations live - with more added every week.
Now, let’s begin.
3 prompts to kick off your week
There are endless ways to use AI, but many of them slip by because we never think to ask. Here are three to try this week with your favorite model. Add your own context so the answers are useful.
These are ready to go, but if you want prompts tailored to your own needs, try my Prompt Generator. Premium readers get 150 bonus credits.
I. For you: See yourself through AI’s eyes
Based on everything you know about me from our past conversations, generate an image that visually represents who I am. Don’t ask for clarification or additional details, just create the image directly, reflecting how you perceive me.
Share yours in a note and tag me, or reply to this email. I’d love to see it!
II. For work: Find what people actually hire solutions for with Jobs To Be Done (JTBD) theory
Act like a product strategist using the Jobs to Be Done framework.
I want to understand the core job behind [insert product, service, or problem space].
Guide me step by step to uncover:
The main functional job the user is trying to accomplish.
The emotional and social jobs tied to this goal (how they want to feel or be perceived).
The context and triggers - when and why they hire a solution for this job.
The desired outcomes they want to achieve.
The current solutions or workarounds they use today (and what frustrates them).
The struggling moments where existing options fall short.
The progress they hope to make if the job is done well.
Ask me targeted, practical questions to fill in these pieces as if we were conducting a real customer interview. When we’re done, summarize the job story in this format:
Job Story: When [situation/trigger], I want to [job to be done], so I can [desired outcome].
Also list any emotional and social jobs separately, along with key unmet needs or opportunity areas.
III. For perspective: Look at reality as it is, before your mind explains it
Act like a thinking partner who uses phenomenology to help me see my experience more clearly.
Help me pause my assumptions and look at [insert situation, thought, or experience] as it actually is. Ask me what I see, feel, or notice right now, without explaining or judging it.
Then help me notice where my attention goes and how that shapes the way I understand the moment.
Finally, offer a few new angles to look at it from, so I can see how my point of view shapes what feels “real”.
2 ways to put AI to use
AI isn’t measured by what it promises, but by what it does. Here are two ways you can put it to work this week.
I. Create your newsletter brand voice as a Claude Skill (the same steps work for other skills too)
This guide shows you how to use Claude Skills to turn your personal knowledge, writing style, or expertise into something Claude can load and apply on demand.
How it works:
Log in or sign up to Claude.
Go to Settings → Capabilities → Skills → Enable skill-creator.
Open a new chat and tell Claude what skill you want to create in simple language. Example: “Create a brand voice guidelines skill for my newsletter.”
Ask Claude to search through your past conversations, analyze how you communicate, and create a brand definition that captures your voice. Then ask it to add personalized examples and build your specific guidelines. Or, upload writing samples directly (I used Google Docs with my past articles). Claude will analyze the text and build the skill around your style.
Wait for Claude to finish creating the brand voice guidelines.
Download all the generated files.
Then go to Settings → Capabilities → Skills → Upload skill.
Upload the .zip file (or the individual .skill and .md files) to create your custom skill.
Now, whenever you need to revise or rewrite something in your brand voice, just reference that skill in Claude and it will apply your tone and style automatically.
Where it’s useful:
When you want Claude to follow your brand voice without repeating instructions
To package workflows so Claude handles specialized tasks faster
To extend Claude with your own methods, templates, or processes
To keep work organized and reusable for recurring projects or teams
To boost accuracy and consistency for structured outputs like docs or spreadsheets
Estimated time:
10 minutes
Cost:
A Pro plan is required to use Skills ($20/month)
II. Organize and connect your ideas with NotebookLM mind maps
This guide shows you how to use NotebookLM to turn long, complex sources into a visual mind map that reveals how ideas and concepts are connected.
How it works:
Log in or sign up to NotebookLM with your Google account.
Click Create new and add your sources. You can upload PDFs, Google Docs, Google Slides, web links, YouTube links, or paste text directly.
Give your notebook a title so it’s easy to find later.
In the right panel, click Mind Map and wait a few seconds for it to generate.
Review the result and explore it (here’s the one I generated based on 25 research papers on AI hallucinations). You can click on any point in the mind map to open the chat panel and get more context about that node.
Download the mind map image if you want to save or share it.
Where it’s useful:
Make sense of large or complex reading materials
Structure research for projects, writing, or strategy work
Turn scattered notes into a clear, visual overview
Quickly navigate and revisit key concepts without rereading everything
Estimated time:
5 minutes
Cost:
Free
1 key insight
One idea, lesson, or finding I found useful (or thought-provoking) enough to share.
I. AI won’t replace you, but it will change how you work. Better know how to use it.
Everyone’s talking about whether AI will take our jobs. But the real story in the AI at Work 2025 report by Indeed isn’t about jobs disappearing. It’s about how they’re changing.
Almost half of today’s job skills are moving into a space where AI handles the repetitive work and people stay in charge of the bigger decisions. A developer spends less time doing the boring parts of coding. A nurse spends less time on paperwork. And this is spreading across many different fields.
What’ll separate people going forward isn’t how well you can do every task yourself. It will be how well you can work with AI, catch what it misses, and shape what comes out on the other end. That’s the skill that’ll matter.
Your turn
Tried any of these (or something else with AI) this week?
Hit reply or drop a comment to share how you used it. I love hearing how you’re putting this into practice.
PS: I might feature your example in a future issue.
From the community
One of my readers, Pekka, used the Grand Slam Offer Hormozi prompt I shared in Ahead with AI #5 and told me:
”Using the Hormozi prompt for my own freelance activity yielded TONS of absolutely fantastic ideas which I will certainly be implementing.
From the design of retainer packages to the differentiation tables, absolutely wonderful stuff that so far I had not managed to get out of Claude.”
Have you tried it?
From the notebook
In case you missed these, here are a few of my recent deep dives:
Catch up on past editions of Ahead with AI here.
Work with me
Consulting: I’ll help you integrate AI into your workflow and create systems that save time, reduce friction, and scale your results. If you’d like to explore working together, just hit reply.
Paid partnership: I’ll promote your product to +3,000 AI-curious readers, through either direct ad placements or hands-on tutorials and workflows.
💎 If you want to get access to all premium resources, become a premium member 💎
Do you think we’re heading toward a world where AI collaboration becomes a required core skill, much like Excel or writing once were?
Here is my AI self portrait. https://chatgpt.com/s/m_68fed340a0b08191b48d3633b0945ed6